Mimi Ikonn is an influencer, serial entrepreneur, and the co-founder of global wellness brand Intelligent Change. Born in Baku, Azerbaijan, she emigrated with her family to Toronto, Canada, when she was a teenager. Here, she set up Luxy Hair, a premium haircare company that amassed more than 3 million YouTube subscribers and 250,000 customers in 165 countries over the next 8 years. In 2018, she cofounded Intelligent Change, the wellness brand that pioneered the mindfulness journal movement with The Five-Minute Journal, which has sold over 2 million copies worldwide.