Eric Edmeades is a South African–born and Canada-raised entrepreneur with a varied business history including mobile computing, Hollywood special effects, military research and development, and the development of award-winning and lifesaving medical simulation equipment for the U.S. Army.

In 2011 Eric combined two of his passions—nutritional anthropology and behavioral change dynamics—to create WILDFIT®, the highly effective health transformation coaching company that has now served over 50,000 clients in 130 countries. For that program, Eric has for two years in a row received the award for the highest-rated program on the Mindvalley platform.

In 2018 Eric was awarded a medal by the Canadian senate for his work in empowering people to improve the quality of their lives. Eric enjoys kiteboarding, wildlife photography, public speaking, and spending time with his two children, Daniel and Zoe.